XDM (Experience Data Model) is Adobe’s standardized framework for organizing customer experience data across different systems. It ensures that data from various sources—like websites, apps, and CRMs—is structured consistently, making it easier to unify, analyze, and activate in real time. This consistency is crucial for building accurate customer profiles, enabling personalized experiences, and supporting AI-driven insights across Adobe Experience Platform.

Denormalize

Lectures

Login & Browse

Model Standard Objects

Model Custom Objects

Configure for Profile

UI Modeling Lab

AEP Foundations Bootcamp

Brought to you by the Adobe Developer Enablement Program

Overview

Manual Setup

Postman Installation

Environment File

API Collection

Access Token

Sandbox Access

Profile Basics

Merge Policies

Profile & Identity API's

Inspecting the Profile Lab

Prerequisites

Label

Part 1 - Remain Table Types

Part 2 - Key Fields

Identify

Build Schema

Mark Identity Fields

Define Relationships

Recap

API Modeling Lab

Automate with API's

Bonus Labs

XDM Modeling

Lab Overview

Sample Files

Create Dataflow

Mapping Data

Run Dataflow

Debugging Errors

Create a New Dataflow

Fixing Errors

Verification and Validation

Batch Ingestion Lab

Setup Source

Configure Mapping

Check Final Mapping Set

Stream a Profile

Verify Ingested Profile

Monitoring and Debugging Errors

Verification and validation

Stream Ingestion Lab

Fix MAPPER Errors for CreateDate

Using Data Landing Zone

Stream an Order Event

Lecture

Create Edge Audience

Setup Event Forwarding

Send an Edge Event

Edge Activation Lab

Configure Destinations

Build Audience #1

Build Audience #2

Build Audience #3

Activate: Send a Edge Event

Critical Thinking Review

Use Case #1 - Acquisition

Pre-Work

Option #1 - Using Audiences to Aggregate

Option #2 - Use Pre-Aggregates

Use Case #2 - Upsell

Build Use Case #3

Use Case #3 - Outreach

Activate: Order Event to Hub

Activate: Web Event to Hub

Monitor Your Event