Overview

what you will learn relational to nosql translation understand the architecture, modeling, and assembly of the real time customer profile apply the lid methodology to a fictional scenario for modeling the real time customer experience data model (xdm) learn components of xdm and their relevance to real time customer profile behavior hands on practice with schema building using both the ui and api data ingestion and profile creation differentiate between various data stores in adobe experience platform learn data processing for batch and streaming sources hands on labs to ingest data and create profiles segmentation/activation and audience building understand segment evaluation forms supported by real time customer profile differentiate hub vs edge profile functionalities build and activate audiences in the ui, including working with streaming destinations target audience solution architects enterprise architects developers data engineers data architects recommend experience or familiarity database concepts (create, update, delete) data modeling concepts (rows, fields, keys, etc ) working with rest apis general understanding of adobe experience platform exposure to cdp's, ad tech, crm or other marketing technology stacks