Overview

what you can expect to learn! explore adobe journey optimizer’s architecture, journey orchestration, orchestrated campaigns, decisioning, and real time customer profiles through lectures, labs, and use case driven exercises, you’ll gain hands on experience building experiences, validating outcomes, and using inbound/outbound channels for personalized engagement created by adobe’s lead solution architects from the product engineering team, this session offers direct insight into implementation best practices key topics adobe journey optimizer archtiecture & capabilities the data stores of adobe journey optimizer orchestrated campaigns technical building blocks journey's technical building blocks edge profile and edge decisioning