Session L537
Learning Objectives
- Build an Orchestrated Campaign using a variety of workflow activities
- Construct an audience using a Build Audience activity
- Save an audience to the audience portal
- Target both the customer account and individual lines with email and sms messages
Use Case Description
Immediately following the launch of a manufactures' latest flagship device, send a targeted message to account holders and line users with older models -- inviting them to upgrade and experience the future of mobile.
Key callouts:
- Save the audience of all customer lines to the Audience Portal
- Target individual lines and account holders with a message (you'll use SMS)
This scenario simulates a telecom contract upgrade campaign, where secondary (dependent) lines receive targeted upgrade messaging.