Session L537

learning objectives build an orchestrated campaign using a variety of workflow activities construct an audience using a build audience activity save an audience to the audience portal target both the customer account and individual lines with email and sms messages use case description immediately following the launch of a manufactures' latest flagship device, send a targeted message to account holders and line users with older models inviting them to upgrade and experience the future of mobile key callouts save the audience of all customer lines to the audience portal target individual lines and account holders with a message (you'll use sms) this scenario simulates a telecom contract upgrade campaign , where secondary (dependent) lines receive targeted upgrade messaging