Summary

through this lab you did the following activities built an orchestrated campaign using a variety of workflow activities constructed an audience using a build audience activity saved an audience to the audience portal targeted both the customer account and individual lines with email and sms messages the two primary reasons this use case was built in orchestrated campaigns and not journeys was because of the following the business requirement was ad hoc audience evaluation and activation the business required notifying both the account holder and the individual lines on the account plan that they can upgrade if you had tried this in journeys you would not have been able to satisfy both of these requirements so, hopefully you now have a solid understanding of what it takes to build an orchestrated campaign end to end within adobe journey optimizer congratulations! you are now officially certified to unleash your very own orchestrated campaigns and broadcast messages to the world—responsibly, we hope go forth and market like a majestic digital wizard!