Fork the Result

objective this step is simple in that all you want to do is add a fork activity such that you can duplicate the result to do two different things with it in future steps save the audience for others to use for advertising or cross channel purposes send sms messages to the individual lines create the fork on the workflow canvas, click the + icon after build audience activity and select the fork activity update the names of each transition in the fork as outlined below top > save audience bottom > sms when done your canvas should now look like so a fork activity essentially is just duplicating the result from the previous activity into two independent branches click save on the top of the workflow canvas that was pretty difficult, wasn't it 😁 recap welp, you created a fork of the result (i e duplicate the result) which allows you to clearly dictate a branch to process a save audience whereas the other one can be used for sms sending you need to use forks especially if you plan to save the audience as a save audience activity does not allow activites to follow it