Fork the Result

Objective

This step is simple in that all you want to do is add a Fork activity such that you can duplicate the result to do two different things with it in future steps:

Save the audience for others to use for advertising or cross-channel purposes

Send SMS messages to the individual lines.

Create the Fork

On the workflow canvas, click the + icon after Build Audience activity and select the Fork Activity

Add a fork activity

Update the names of each transition in the fork as outlined below:

Top --> Save Audience

Bottom --> SMS

Update the transition names

When done your canvas should now look like so...

Final result with fork activity

A fork activity essentially is just duplicating the result from the previous activity into two independent branches

Click Save on the top of the workflow canvas.

Save your work

That was pretty difficult, wasn't it 😁

Recap

Welp, you created a Fork of the result (i.e. duplicate the result) which allows you to clearly dictate a branch to process a Save Audience whereas the other one can be used for SMS sending.

You need to use Forks especially if you plan to save the audience as a Save Audience activity does not allow activites to follow it.